SEY's First Asia Run: Four Cities, Four Hosts
11 sourcesAI-written, may contain mistakes.
SEY Coffee, the Brooklyn micro roastery Food & Wine named America's best coffee shop in 2019, is taking its first pop-up chapter to Asia. Temporary Address — “落脚点” in Chinese, “임시주소” in Korean — stops in Guiyang, Shanghai, Hangzhou and Seoul between 21 October and 7 November, each date hosted by a local shop or festival.
Quotes
Quotes“A series of pop-ups around the world—sharing exceptional coffee with friends, both old and new. Our first chapter takes us to Asia, with stops in Guiyang, Shanghai, Hangzhou, and Seoul.”
“What a wonderful shelf of coffees, Archers, SEY, Dak microlots…”
“She has a wide selection of imported roasts because ‘she wants to try coffees from all over the world’.”
“Guiyang has only a little over six million residents, yet more than 3,000 coffee shops … the density of coffee shops in Guiyang exceeds Shanghai's, though the market is far smaller. “贵阳只有600多万常住人口，却有3000多家咖啡店…虽然贵阳咖啡店的密度超过了上海，但市场体量远不及上海。””
Related beans
Facts
FactsFour cities, two weeks — SEY's pop-up series
Temporary Address runs four Asian stops in just over two weeks: Guiyang 21–22 October, Shanghai 24 and 28 October, Hangzhou 30 October–1 November and Seoul 7 November. Guiyang and both Shanghai dates are listed as 12:00–18:00 windows (Guiyang's first day ends at 16:00), Seoul as 11:00–19:00, and Hangzhou by dates only.Local host in every city — Every stop belongs to a local operator:
对的咖啡 DuiDe Coffee Lab in Guiyang's 阿云朵仓 block, 来喝来闹 Right Here Right Now (老重庆中路 54号) and BIG SUR COFFEE (永嘉路 277号) in Shanghai, the 天目里 fourth OōEli coffee festival in Hangzhou, and
unpage by unspecialty in Yongsan, Seoul. The Chinese leg is co-hosted with OSC Shop.Bushwick roaster since 2013 — SEY is a Bushwick micro roastery founded in 2013 by Lance Schnorenberg and Tobin Polk, which sold beans as Lofted Coffee from a fourth-floor Brooklyn loft before rebranding and opening on Grattan Street in 2017;
Food & Wine named it America's best coffee shop in 2019. The founding details are from
Brooklyn press coverage.
$25–$50 per 250 g — Sey's coffee is already catalogued in BeanBook at $25–$50 per 250 g, and it is mostly light-roast Ethiopian, Colombian and Peruvian lots —
Pepe & Family's Finca Soledad Mejorado from Ecuador,
3,000 shops, six million people — Guiyang has more than 3,000 coffee shops for a population of about six million, and café owners there call its density higher than Shanghai's even though the market is smaller (
Tianyan News); the 2025 World Brewers Cup champion, 彭近洋, is a Guiyang barista (
Xinhua).
No prices, no tickets — The launch carries no drink list, prices, ticketing or reservation details for any stop, and the Hangzhou dates sit inside the 天目里 festival, whose own entry terms are unverified. On Sey's site, the latest event still shown is a 2020 public cupping.
Voices
VoicesClaim · Reddit · r/pourover — Shanghai stocked SEY first — Shanghai's Right Here Right Now already carried Sey on its shelf more than a year before hosting the tour: in a
March 2025 visit thread, a commenter read the shelf and listed “Archers, SEY, Dak microlots” among the imported roasts, and the original poster described an owner who imports from all over the world.
