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Origin
Roast Level
Dark
Highlights
“At 11:00 in the morning on November 11, 1918, the shooting stopped. The armistice had been signed hours earlier in a rail car in France, but the war ran right up to the deadline. An American private named Henry Gunther was killed at 10:59. One minute short. That day became Armistice Day, and in 1954 it became Veterans Day. It was never meant to be a sale or a slogan. It is a pause, one minute where you think about who you served with and who did not make it home. 11.11.11 is ARC's brand new coffee blend for that minute. Small batch, roasted in Charlottesville, whole bean or ground. Limited edition. For the ones who came home, and the ones who didn't.”
